This talk will explain how "building the right thing right" & implementing a "shared value" competitive strategy can have a massive impact for social good as well as internal engineering, design & delivery culture.

Its shared wisdom now that by utilising design thinking techniques to build the right thing we can get closer to and empathise more with the community and answer the question of "should we build it"? Its also now well known that by teams baking in all the goodness of a well informed agile process & culture (cross functional teams, visualisation, TDD, CI, CD, devops etc) delivering the next most worthwhile opportunity happens effectively.

However rather than just trying to find the next widget to make a dollar off, social entrepreneurs and for purpose organisations are zeroing in on environmental & social challenges to crack which not only give them the edge over solutions with less soul, they can deliver meaningful sustained impact at scale and bake in social good as part of BAU.