Susan J. Wolfe
Principal
OE Strategy
location_on United States
Member since 3 years
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Susan J. Wolfe
Specialises In (based on submitted proposals)
In her 30+ years in the field, there's probably no user experience design challenge that Susan hasn't seen. In both San Francisco and Sydney, Susan has practiced UX design, run consultancies, mentored project teams around the globe, introduced UX design practices and cultures into organisations, and trained the next generation of practitioners. She’s launched and run consultancies in Sydney and, in years past, established and managed in-house UX teams within software, hardware, and services companies in Silicon Valley. Over time, she has become increasingly focused on using UX design for social good.
Susan currently teaches the UX Design Immersive course at General Assembly and consults through her boutique consultancy, OE Strategy.
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keyboard_arrow_downBuild the Right Thing to Make a Dollar by Making a Social Difference
Derek WoodPrincipal ConsultantPragmateam
Susan J. WolfePrincipalOE Strategyschedule 3 years ago
30 Mins
Talk
Executive
This talk will explain how "building the right thing right" & implementing a "shared value" competitive strategy can have a massive impact for social good as well as internal engineering, design & delivery culture.
Its shared wisdom now that by utilising design thinking techniques to build the right thing we can get closer to and empathise more with the community and answer the question of "should we build it"? Its also now well known that by teams baking in all the goodness of a well informed agile process & culture (cross functional teams, visualisation, TDD, CI, CD, devops etc) delivering the next most worthwhile opportunity happens effectively.
However rather than just trying to find the next widget to make a dollar off, social entrepreneurs and for purpose organisations are zeroing in on environmental & social challenges to crack which not only give them the edge over solutions with less soul, they can deliver meaningful sustained impact at scale and bake in social good as part of BAU.
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