Design Thinking is an approach to create solutions/products that start and end with the user. It is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternate strategies and solutions that might not be instantly apparent with our initial level of understanding. This hands-on session is an adaptation of the Stanford D.School Virtual Crash Course on Design Thinking. The workshop is a structured framework that anyone can use to build design into their products.
What will we do?
Hands-on experience of early-stage product ideation. The participants will have the experience of taking a problem statement and designing a product that solves it, in a structured manner using tried and tested techniques in industry.
How we will do it?
We will walk through the five stages of product ideation and design, and implement concepts on the example problem as we proceed.
Empathy maps and personas.
Define the need
Prototyping and feedback
At the end of the workshop, participants will have learnt to take a problem and convert it into a product idea, and validate it.