So many companies believe that they have to invest in multi-quarter, extremely expensive, projects in order to continue to provide value to their customers. Many customers just need a simple solution to their problems, but we are distracted by the need to have a "big bang" with every release. This is how smaller more nimble companies can skyrocket to success, why can't established companies do the same?
This interactive workshop (think teams, post its on the wall, and lots of ideation) will provide a step by step process that will help you efficiently travel from identifying your customer all the way to validation of a solution to a problem your customer is having.
It is expensive to have our teams work on projects that we don't know if our customers want. There has to be a better way to get from really big problem down to smaller solutions that lead us in the right path, without huge investment of our company's resources and without putting our company's reputation on the line. This process is what I call, finding the Minimum Viable Solution, the deliverable product that helps test your hypothesis and customer with as little risk and cost as possible.