Lynette Goh

Lynette Goh

UX Consultant
Objective Experience
location_on Singapore

Member since 4 years


Lynette Goh

Specialises In (based on submitted proposals)
user-testing research eye-tracking methodology customer-experience retrospective-think-aloud empathy case-study user-experience

I work at Objective Experience, a customer/user experience consultancy that specializes in using eye tracking technologies to enhance user testing. My background is rooted in Psychology, but later diverged into the disciplines of human factors and human-computer interaction. I am committed to improving people's lives by improving the technologies that they use through understanding their histories, backgrounds, habits and extrapolating their behaviors. Years of research experience has taught me that although no one human is the same as the other with various environmental and societal influences, there are still 'universal' behaviors present. 

Clients I've worked with are: Twitter, Abbott, DBS, Visa, Singtel, GoBear, Skyscanner, IDA, MOM, SingPools, Lowe-Profero, etc.