Deepa Bachu

Deepa Bachu

Co-Founder and CEO
location_on India

Member since 3 years


Deepa Bachu

Specialises In (based on submitted proposals)
design-innovation user-research case-study research-methods design-thinking rapid-experimentation user-centred-design ideation leadership women-in-leadership gender-equality design&tech diversity

Deepa is the Co-Founder and CEO of Pensaar, a Design Strategy and Innovation Consulting firm that uses the collaborative and human-centered approach of design thinking to create awesome experiences.

She is a design and product leader who spent the last 20 years at large multi-national Tech start-ups leading their Design, Innovation and Product Management functions. Her passion is to transform customers’ lives by creating products that solve their biggest unmet needs, products that make the customers’ lives better and delivers unexpected delight!

Deepa helped pioneer Design Thinking at Intuit working closely with Intuit Co-Founder, Scott Cook. One of the many projects she led, FASAL, went on to become an HBR Case study & one of their Top 10 Innovation ‘must reads’. Fasal helps farmers gain a competitive edge in the marketplace by providing them with pricing and other agricultural advisory information.

Deepa mentors start-ups in India and the US, and volunteers her time to start-ups/NGOs in children’s education. She is a regular presenter at industry conferences and is an active member of several Design, Innovation and Women forums. Her work has been covered by several publications like the Harvard Business Review, Fast Company, Economic Times, Hindu Business Line, YourStory and HBR Case Study.