Bill Beard
Founder, Creative Director
Beard Branding
location_on United States
Member since 2 years
Share
Bill Beard
Specialises In
I'm a branding consultant and copywriter who can help your organization build a powerful brand efficiently and affordably. I have 20 years of experience connecting people to organizations through branding, advertising and marketing.
I've spoken on branding at UX, Lean and Agile conferences and meetups throughout the US and Europe, like LeanUX, UX Scotland, LeanAgile Scotland, and UXDusseldorf. If you'd like me to speak at your company, conference or meetup, please get in touch!
I'm proud to have worked worth with such organizations as Philips, UCLA, Sipgate, MediaLink, TheLadders.com, .CO, Catalyst Group, the Jewish Museum, Alarm.com, CieloUS, The Market (San Fran), and more. I've also worked with major brands like Delta Air Lines, Duracell, Xerox, Fidelity Investments, and Chase Bank, among others.
-
keyboard_arrow_down
Branding within your UX: The secret to creating loyal customers
45 Mins
Talk
Beginner
Why do certain products create passionate users while others struggle to gain traction? Is it Design? Usability? Simplicity? No. It’s branding. In today’s crowded marketplace, making a product that works--or even works well--is no longer good enough. In this talk, we’ll discuss the basics of branding and how branding works in conjunction with your User Experience to establish an emotional connection with your users so you can turn them into loyal customers and brand ambassadors.
This talk is for anyone involved or interested in UX, at any experience level, including creative directors, designers, writers, executives, and product managers. This talk will cover the role of emotion within the decision-making process and how influencing a user’s emotions during a product experience translates to brand loyalty. I’ll explain the fundamentals and purpose behind branding, why it has changed, and why we need to focus on it more when designing experiences.
-
-
No more submissions exist.
