Afsaneh Samari
Agile Practitioner
Apex Systems
location_on United States
Member since 1 year
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Afsaneh Samari
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I am an Agilist for Apex Systems and VP of Planning and Events for the UXPA DC board. I have been using Agile for two years with both software development and marketing teams at financial technology companies including Capital One and Intersections Inc. (now Aura). I have recently joined Apex as Agile Practitioner, supporting the federal government in an enterprise-wide Agile transformation effort and building training materials on Agile practices and transformation topics.
Prior to becoming an Agilist, I've held a variety of roles including K-12 teacher, graphic designer, project manager, and events director for large fandom conventions. I am a Certified Scrum Master and a Level 1 Kanban Management Professional (KMP-1), and have earned a certificate in Product Management from General Assembly. My education also includes a B.A. in Philosophy with a minor in Mathematics from Allegheny College.
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Experience Report: Agile Transformation of Marketing & Creative
45 Mins
Experience Report
Beginner
While Agile practices are more commonly adopted by Software Development, DevOps, and IT teams, they can be successfully applied to Marketing and Creative teams. In this experience report, you will hear the trials and tribulations endured over the course of a year to move Marketing and Creative from a hand-off focused workflow to Agile within a fintech company.
You will hear lessons learned, including how to adjust Agile software development practices and frameworks for the concerns of Marketing and Creative teams. You will see the anti-patterns developed and how, with the support of leadership, to coach the team towards healthier norms. You will learn how I successfully gathered competing needs of a variety of stakeholders and prioritized the work in order to meet deadlines and achieve excellence. The resulting teams were far more powerful than that created using "assembly line" practices, partly due to increased collaboration and the breaking down of silos.
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