location_city Toronto schedule Nov 5th 01:00 - 02:00 PM place 206 A people 12 Interested

"We've held the town-hall to announce the transformation. We've distributed the buttons, mugs and t--shirts. We've even had every leader meet with their teams to roll down the transformation goals. And yet we don't seem to be making any progress?"

Does this sound familiar? How are the change initiatives in your organization going? Do they seem to be missing something but you're not sure exactly what?Many organizations launch change initiatives, like moving to agile ways of working by stating "what" the change will be. Very little time is spent explaining "why" the change is necessary. A critical success factor for any change initiative is a clear, simple and consistent "Why" for the change. Its raison d'etre. Simon Sinek popularized the phrase "Start with why". Start with why? Absolutely yes.

But don't stop there. "Why" isn't enough. "Why" is only part of the story. It's the middle. A good story needs a beginning and an end too. A coherent "Why" bridges the gap between start and finish.

This talk will share some simple yet powerful concepts and tools to help any change agent facilitate the telling of a good change story so that their stillborn or sluggish change initiatives start gaining momentum.


Outline/Structure of the Talk

Here's the outline for the talk:

  • The power of ‘why’ introduced through Simon Sinek’s Golden Circle (5 mins)
  • The Marathon Effect and other reasons why people skip ‘why’ (5 mins)
  • Going beyond ‘why’ using Elise Olding’s simple “From-To-Because” construct (10 mins)
  • Evolving from a "top-down" to an "all-around" change story (10 mins)
  • The litmus test for an effective change story (5 mins)

Learning Outcome

Takeaways for attendees will include:

  1. An understanding of the key concepts underlying effective organizational change
  2. An appreciation for why people don’t leverage those concepts
  3. Experience with a simple tool for helping their organizations create a coherent and compelling change story

Target Audience

Change agents, leaders, agile practitioners


schedule Submitted 1 year ago

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