From Good to Great Product Ownership, or why experience is not enough

location_city Toronto schedule Oct 30th 01:00 - 02:00 PM EDT place 206C people 10 Interested
Product Owners plant the seeds for excellent agile delivery teams. Great POs know how to plant the best seeds, seeds that the team can swarm around and deliver quickly, that provide rapid feedback and learning, and that morph towards excellent customer experiences. In some situations we need a good PO, in others we need a great PO. The trick is to know the difference. Join me on a journey of discovery working with contemporary examples to find out how to be a great PO or a good PO, and why you might, at different times, want to be both.
We look at two key dimensions that determine whether you need good PO or a great PO, and how to tell the difference. First, what problem is the PO trying to solve? Are you rolling out changes to a mature product or battling to enter an emerging field? Are you scaling rapidly or slowly? Second, how is the PO making decisions about their backlog. Give a PO a project requirements document and a timeline, and what’s a PO to do? Even the best and most experienced POs will struggle to deliver an exciting customer experience that captures the heart of the customer.
Through the workshop, you will learn a simple model for identifying great POs based not on PO experience, but on how the PO makes decisions about their backlog. The best POs know how to combine data and stakeholder input to best effect.Finally, we consider the product problems you are trying to solve, the pace of change, and how this effects the PO - good to great - you want for your product.

Outline/Structure of the Workshop

[7 m] Introduce background of good and great product ownership, and at a high level, what differentiates the two
[5 m] Introduce case study and worksheet
[15 m] refine a backlog of features into those to do now, and those to do later (the exercise is based on contemporary company rivalries such as Blockbuster and Netflix, and POs take on the role of one or the other, and consider what to do next. The learning is driven by the assets of each company, their drivers and the pace of change in their market)
[5 m] debrief the case study, combining audience results and real-world results
[8 m] The value of experiments and briefly introduce the experiment canvas (the exercise highlights how to write good experiments that result in rapid validation of business drivers, rather than simple validation of customer preferences)
[15 m] write experiment canvases based on feature order
[5 m] debrief the case study, combining audience results and real-world results
[10 m] problem spaces and product ownership
[10 m] inputs vs. experiments and product ownership
[10 m] close and questions

Learning Outcome

  • Discover how the influence and authority of the Product Ownership changes based on inputs and problem space
  • Understand the relationship between how data and inputs are used and the quality of the PO
  • Learn when short cycle times differentiate between good POs and great POs and when they don't
  • Using contemporary examples learn a little about what differentiates between good POs and great POs

Target Audience

product owners, product managers, business analysts, scrum masters



schedule Submitted 3 years ago

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