IDEO Mashup method: Creative ideation process & the Medici Effect

The Medici Effect was a coined term by Frans Johansson to describe innovation that happens when disciplines and ideas intersect. Take for example the idea of using something very technically challenging such as blockchain, and an internet favourite such as cats and you have the CryptoCats and the Crypto Kitties! Indeed the most interesting ideas are borne out of collaboration & diverse thinking.

This hands-on workshop will provide an introduction to the Medici effect using the Mashup ideation method by IDEO.

The workshop aims to guide the participants on the steps detailed on the Mashup ideation method of IDEO.

Participants will work in groups and will be guided on IDEO's 4 step Mashup process and will end with a Cereal Box design activity and sharing of the created ideas.


Outline/Structure of the Workshop

Introduction to the Medici Effect

Introduction to the IDEO Mashup Process

The 4 Step MashUp Process

Cereal Box Design


Other tools that can be used (e.g doing mashups online)


Learning Outcome

Participants will be able to run the mashup ideation for new product or process creation or process improvements.

Target Audience

Anyone interested in developing new ideas through collaboration.

Prerequisites for Attendees

Ability to present/a projector


schedule Submitted 2 years ago