Ready Player One: Levelling up Team Engagement through Gamification

“Being human totally sucks most of the time. Videogames are the only thing that make life bearable.” ― Ernest Cline, Ready Player One

While this quote is probably an exaggeration, it holds true for all of us at some point or another. Indeed there is something about videogames and gaming that just draws people in and keeps them enticed and addicted.

It is no surprise that concepts of gamification in many industries continue to proliferate. But what really is gamification? Where did it all begin? Is it just a buzzword or is there real scientific proof behind it? And perhaps most importantly, how can you leverage it in improving your teams?


Outline/Structure of the Talk

Brief Introduction to Gamification

We'll go back in time to understand a bit of the history of gamification and some popular studies and definitions on it. We will also have a quick look on the different applications of gamification in different industries.

The Gamer brain and how it relates to engagement

Zooming in, we will try to understand the cognitive neuroscience why games and gaming concepts work. We will do this by going through specific examples of video games and the different parts of the brain that get stimulated that results to increase in engagement.

Principles and Practice to increase motivation and engagement

We will look into the principles we've learned from the video games and take this into our work-team context. Having understand the principles we will then look into practice examples, practices which we can take and adapt into our team practices to improve engagement.

Learning Outcome

Get a good understanding of gamification and how it can be used within teams

Understand what drives motivation and be equiped with practices and new ideas that leverage on this to increase engagement which the participants can use on their own teams

Increase curiosity on elements of gamification to springboard further learnings on it

Target Audience

Team leaders, team members, scrum masters,

Prerequisites for Attendees



schedule Submitted 3 years ago