The uncertainty advantage
Uncertainty. Try as we might, we struggle to live with it. When it comes to making decisions, it is logical that we'd rather make the right decision than defer because we are uncertain and we'd rather defer due to uncertainty than make the wrong decision. But in practice; no so. We so loathe uncertainty, we'd actually rather make a decision, any decision, even the wrong decision, than live too long uncertainty. I mean, the sooner we finish the plan, the sooner we can start ... right? Understanding complexity, optionality, and the power of uncertainty gives you and your organization a tremendous advantage.
Outline/Structure of the Talk
- How to turn uncertainty into a competitive advantage