Why did the iPad make it but Google Glass cost google $900million?

In this new world of unicorns, upstarts and silicon roundabouts, it's easy to get caught up in making it, but how do we effectively and responsibly innovate?

In this interactive session, we will look at case studies over the last 80 years of some of the biggest product flops; what went wrong and which companies went on to recover. The intention is to explore what not to do; the untold stories of success and leave with a refreshed understanding of why failure is critical in the pursuit of innovation.

Join me to create you own innovation equation to take into your work, own ideas and everyday life.


Outline/Structure of the Talk

  • Section 1:
    • Content: What do these 10 companies have in common?
    • Objective: ice break, get the participants thinking creatively
    • Format: talk to 1 person and agree
  • Section 2:
    • Content: Who am I, what am I talking about, why is this interesting?
    • Objective: set the scene and introduce myself
    • Format: presented by me
  • Section 3:
    • Content: 10 lightening ideas
    • Objective: consensus on why these products have failed
    • Format: 10 image slides to provoke discussion. Attendees to write reasoning on post its
  • Section 4:
    • Content: reflect on why products have failed but more importantly, why that lessons can be taken forward
    • Objective: gain group consensus
    • Format: presentation
  • Section 5:
    • Content: "if you could have invented one thing, what would it be?"
    • Objective: spur creativity
    • Format: silent ideation on post its and grouping
  • Section 6
    • Content: Wrap-up and Q&A
    • Objective: answer any question
    • Format: presentation

Learning Outcome

Innovation needs failure. Failure isn't bad, but we must be responsible.

There is no one size fits all equation to why things fail or become the next iPad.

There are a few principles which should drive our personal and professional pursuit of innovation

  • Success is not a one hit wonder
  • Not every concept is right for every user
  • Innovation needs failure
  • But do not blindly innovate
  • And always innovate responsibly

Target Audience

Product Managers, UX and CX designers, Delivery Managers, Scrum Masters. Anyone involved in design and delivery on new and existing products.

Prerequisites for Attendees

An open mind and interest in innovation.


schedule Submitted 2 years ago

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