location_city Washington schedule Sep 23rd 02:00 - 02:45 PM place Tiered Classroom people 16 Interested

Agile has proven its business value: product quality, time to market, and team satisfaction are the order of the day. Scrum, for instance, became a great framework for Product Development: planning in small chunks, getting rapid feedback, delivering continuously, and pivoting as necessary. When done correctly, it’s like a Smart Factory: if we feed the system with a good “product idea,” chances are we will end up with an outstanding product.

However, have you wondered where that “product idea” is coming from? Maybe from the product manager? The executive team? Some stakeholders? A couple of sponsors? The product owner? A client’s whim? All of the above? With what exactly are we feeding the system? Guesses, assumptions, gut calls, extrasensory perceptions, the magical wisdom of marketing departments, historical data projected into the future?

If “yes” is the answer to any of those questions, then Design Thinking should come into play –in order to create an intimate connection with people, uncover true needs and problems and propose less risky solutions.

In the first part of the talk, you will take a quick trip through the framework. In the second part, you will learn 11 secrets that only the Pros know. You will walk away with a graphic organizer, filled out by yourself, with the most relevant tricks ready to be used in your context.


Outline/Structure of the Talk


The topic was presented at the end of March, 2019 at Agile Alliance India 2019. At that time, it was taken as a "75-minute Study Case."

The topic was very well received, especially within the “Innovation Day” track. Since the presentation was rich in tips and examples, attendees and organizers suggested that I present again in 2020 with a twist: including only tips and secrets, while omitting the case/example portion. That is the version that will be presented at Agile DC 2019.

A similar 60-minute presentation was given at the DT Summer Camp organized by the Darden School of Business.


1) BUILDING CONNECTIONS (attendees-topic, attendees-attendees) - 7 minutes

+ 2-min Talk: Setting expectations. What is this about? Why do we need a framework?

+ 2-min Video: Warming up and raising excitement (Need vs Poor solutions vs Good solutions).

+ 3-min Exercise: Meeting my neighbors (Who, What, Where, One cool thing, One pain point).

2) MAKING THE POINT - 30 minutes

+ 4-min Talk: Quick tour through the framework.

+ 26-min Talk: 11 tricks with examples and tips.

Each attendee will use a GRAPHIC ORGANIZER provided by the speaker to take notes.

3) FINAL MESSAGE & CLOSING - 8 minutes

+ 1-min Talk: Takeaways.

+ 3-min Exercise: Attendees will share their Graphic Organizer with two neighbors.

+ 5-min Q&A





Learning Outcome

- Gain a deeper understanding of the Design Thinking process.

- Identify steps and available tools and techniques.

- Get replicable examples of how to apply portions of the framework in different scenarios.

- Learn low-tech approaches to test hypothesis and concepts.

Target Audience

Agilists, managers, product owners, team members, design thinkers



schedule Submitted 1 year ago