The Art of "Discovering" Product Features
Outline/Structure of the Workshop
0:00 - Welcome & intro
0:02 - Background and Context
0:05 - Intro to Product Discovery
0:12 - Techniques for Effective Product Discovery
0:25 - Exercise -
0:37 - Debrief
0:42 - Conclusion
Session Details
The session is split into three parts. The first part is where I set the stage by making drawing a distinction between "gathering" and "discovering" requirements. Then I present the consent of "product discovery" -- what it is, how companies use it, provide real world examples and end with sharing some techniques for product discovery.
The second part of the session presents one technique, customer journey map -- what it is, how it helps, how companies use it, examples of 2 real work customer journey map.
The third part of the session is the an exercise where attendees form groups of 3 - 4 and develop a customer journey map for a fictional product that a company wants to build. The session ends with a discussion of the attendees experience creating a journey map and with a call for few groups to showcase their maps.
Learning Outcome
- What is Product Discovery
- Two techniques for product discovery
- Practice one product discovery technique
Target Audience
Product Owners, Business Sponsors, Business Analysts, Scrum Team members
Prerequisites for Attendees
None
Video
Links
- https://www.pmiwdc.org/2015/11/loudoun-community
- https://www.pmiwdc.org/2015/12/pm-am-breakfasts
- http://www.meetup.com/DC-Scrum/events/226176799/?a=cr1_grp&rv=cr1&_af=even
- http://collaborate.fosterly.com/workshops
- https://www.pmiwdc.org/2014/10/loudoun-community
schedule Submitted 5 years ago
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