Agile has proven its business value: product quality, time to market, and team satisfaction are the order of the day. Scrum, for instance, became a great framework for Product Development: planning in small chunks, getting rapid feedback, delivering continuously, and pivoting as necessary. When done correctly, it’s like a Smart Factory: if we feed the system with a good “product idea,” chances are we will end up with an outstanding product.

However, have you wondered where that “product idea” is coming from? Maybe from the product manager? The executive team? Some stakeholders? A couple of sponsors? The product owner? A client’s whim? All of the above? With what exactly are we feeding the system? Guesses, assumptions, gut calls, extrasensory perceptions, the magical wisdom of marketing departments, historical data projected into the future?

If “yes” is the answer to any of those questions, then Design Thinking should come into play –in order to create an intimate connection with people, uncover true needs and problems and propose less risky solutions.

In the first part of the talk, you will take a quick trip through the framework. In the second part, you will learn 11 secrets that only the Pros know. You will walk away with a graphic organizer, filled out by yourself, with the most relevant tricks ready to be used in your context.


Outline/Structure of the Talk



A similar 60-minute presentation was given at the DT Summer Camp organized by the Darden School of Business in the United States. Although it was a lecture, I realized it was a great topic for Agile conferences.

In September 2019, a modified 45-minute version was delivered at Agile DC 2019. The core ideas and 11 secrets from the original lecture were maintained, but the whole presentation was much more engaging and interactive. The talk received a great amount of visibility during the conference: full-room, some organizers attending, nice compliments for the content and delivery, and a big package of index cards with nice comments from the attendees.

On October 5th, a 55-minute version in Spanish was presented at "Jornada Agile Bogota 2019" in Colombia. The entire event was a success.

The 45-minute version will be presented at the User Experience Professionals Association (UXPA) monthly meeting (December 2019), and at a local meetup in Washington, DC (January 2020). Both will be great opportunities to make the presentation even more smooth and time-boxed.



1) BUILDING CONNECTIONS (attendees-topic, attendees-attendees) - 7 minutes

+ 2-min Talk: Setting expectations. What is this about? Why do we need a framework?

+ 1-min Video: Warming (Need vs Poor solutions vs Good solutions).

+ 1-min Talk: Raising excitement (remarkable products from "Getting out of the Building").

+ 3-min Exercise: Meeting my neighbors (Who, What, Where, One cool thing, One pain point).

2) MAKING THE POINT - 33 minutes

+ 3-min Talk: Quick tour through the framework.

+ 30-min Talk: 11 tricks with examples and tips.

Each attendee will use a GRAPHIC ORGANIZER provided by the speaker to take notes.

3) FINAL MESSAGE & CLOSING - 5 minutes

+ 2-min Talk: Bonus -One more secret

+ 3-min Q&A



Learning Outcome

- Gain a deeper understanding of the Design Thinking process.

- Identify steps and available tools and techniques.

- Get replicable examples of how to apply portions of the framework in different scenarios.

- Learn low-tech approaches to test hypothesis and concepts.

Target Audience

Agilists, managers, product owners, team members, design thinkers



schedule Submitted 1 year ago