The Coffee Mug Paradigm - Lean Product Marketing Case Study
The talk covers three start up players within the Indian food tech industry in the year 2015. It draws out a common factor between the marketing strategies of the three companies. This common factor is then fine tuned into a KPI as it is used to analyze and measure the strategies based on data. The entire process draws it’s inspiration from Agile methodologies and the respective ceremonies held as part of Agile. These include ceremonies like retrospects and just in time reviews. The talk focuses on how a product owner/manager can contribute to the marketing department of a company/product.
Outline/Structure of the Case Study
Origin of the idea for the case study
Introduction to the case study
Situation Analysis - The factors considered to start building the case study
Metrics used for the analysis
Introduction to Lean Marketing
Applying lean marketing to the case study- Data Analysis
Applying lean marketing to the case study - Other factors contributing to the success/failure of the three start ups
Judgement of the case study- What KPI's have been used to decide the winner
Conclusion - Summarization of Lean Marketing
Participants will understand
- The key factors underlying to product marketing.
- How analytics plays a key role in decision making.
- How Product Managers/Product Owners can help the Marketing/Sales team
- How the beauty of Agile methodolgy can be used in product marketing
Folks interested in Product Management, Product Marketing and Go to market strategy, and Analytics at all levels
schedule Submitted 5 years ago
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It's strange that companies use the word collaboration very tightly with innovation. Collaboration is based on consensus building, which rarely leads to visionary or revolutionary products/services. Innovative/disruptive concepts require people to independently test out divergent ideas without getting caught up in collaborative boardroom meetings.
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