Key to Creating Human-Centered Products and Services (using Design Thinking Framework)

location_city Washington schedule Sep 23rd 04:15 - 05:00 PM place Room 4 people 11 Interested

In the world where we are consumed by the next cool technology, how do we create organizations that build products and services that can last? The answer is to create products and services that are centered around human needs and solving for their problems. How? Using Design Thinking.

During the session, you will find out how to identify your user groups, create user persona through hypothesis and validation, and hear our experience on organizations that thrive using this to solve your everyday needs!

Let's all build a world that cares!


Outline/Structure of the Talk

  • Experience through eye of the customer
    • Let's talk about what hasn't worked
  • Key to understanding the customer
    • Build Hypothesis
    • Validate
    • Create User Persona
    • Create User Maps
  • Why it works
  • Q&A

Learning Outcome

  • Allow users to be curious about one another
  • Learn a new technique to create user persona
  • Hearing stories about human-centered designed products and services
  • Start to be interested in building better solutions

Target Audience

Anyone interested in creating sustaining products and services. Whether you're in IT or Product, we all work together to create the best solutions for our customers!

Prerequisites for Attendees


schedule Submitted 9 months ago

Public Feedback

comment Suggest improvements to the Speaker
  • George Dinwiddie
    By George Dinwiddie  ~  8 months ago
    reply Reply

    Hi, Lydia,

    Can you tell us about your background in design thinking and user research? Where did you learn these techniques? Where have you used them?

     - George, Program Chair

    • Lydia Ly
      By Lydia Ly  ~  8 months ago
      reply Reply

      Hello George

      I really appreciate your question as it really makes me feel good that you all validate your speakers. This will be the first time I'm speaking at AgileDC but have attended in the last 2 years.

      I've been introduced to Design Thinking in the past year and realized that so much of my agile experience and transformation and product development strategy was based on this framework that I did not even know. 

      in practice, i've used the concept of the framework for 5 years, but have used the framework by design for the past year. Everything that I coach organizations in start with Design Thinking --- teaching others the difference between sympathy and empathy; creating small experiments, user persona, and validating with real focus groups. 

      Hope this helps. Please let me know other questions you may have.